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About ITC

GALA 2024: Unspoken Barriers to GenAI Adoption

Localization Engineering Manager Thomas Mosley represented ITC at the GALA 2024 conference, hosted April 21-23 in Valencia, Spain. Read on for his insights on how generative artificial intelligence (GenAI) is impacting the globalization and localization industry. The GALA 2024 conference was inspiring and informative. I gained valuable perspectives from industry leaders, tech providers, and other language service providers, while also stepping back and reflecting on where the language industry stands and where we are heading. Here are a few of my key takeaways. First, I noticed some confusion over what

June 5, 2024 No Comments

Interpretation

Interpretation for everything, everywhere, all at once

Need on-demand interpretation so everyone gets the right information in their language? ITC Global is your partner for consecutive over-the-phone and video-remote interpretation available 24/7/365 in 300+ languages (including American Sign Language for VRI). Plus, our OPI and VRI services are HIPAA compliant, so you can trust all communications remain confidential. We also offer a full suite of onsite and virtual interpretation services for any event, no matter where you find yourself. Not sure what kind of interpretation is best for your situation or event? Check out our infographic below.

May 14, 2024 No Comments

Did you know?

The Ethical Quandaries of Translation: Navigating Source Text Faithfulness and Cultural Sensitivity

The complex art of translation, which involves transposing a message from one language into another, poses critical ethical questions. Translators have to navigate being faithful to the source text while transmitting the meaning of a message in a way that fits a specific cultural context. In this article, we’ll explore the ethical challenges that surface when translating a text, highlighting the issues translators face in their quest to make a text accessible to everyone while remaining true to the source. Why Staying Faithful to the Source is an Ongoing Challenge

May 14, 2024 No Comments

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2024 Olympic Games in Paris Celebrate Sports and Linguistic Diversity

Linguistic diversity at the Olympic Games is a fundamental aspect of this global event, which brings together athletes, officials and the media, as well as more than 11 million tourists from around the world, highlighting the global community’s linguistic richness while celebrating excellence in sports. During July and August 2024, Paris will transform into a majestic theater for the 206 nations gathering to celebrate athleticism. Media coverage plays an essential role in building bridges between the different languages and cultures represented. More than 26,000 written press, TV and radio journalists will

May 14, 2024 No Comments

Did you know?

What is the future of the translation industry?

One might think that the future of the translation industry is uncertain. The rise of new technologies like artificial intelligence, the global economic slowdown, and the omnipresence of English in our daily lives are all factors that could threaten the translation industry. But whether it’s international commerce or leisure activities, translation continues to bridge the gap between languages, enabling individuals and organizations to connect and understand each other. In this article, we’ll explore the importance of the translation industry and how it continues to evolve in response to the ever-changing

February 27, 2024 No Comments

About ITC

ITC Global Partners with Easygenerator to Localize E-learning and Knowledge Sharing

ITC Global is pleased to announce we are partnering with Easygenerator to help global businesses deliver localized e-learning with a user-friendly authoring tool. Easygenerator customers can now access ITC Global’s localization and translation services to speak their learners’ language through professional human and AI-generated translation, audio and video localization, multilingual graphic design and more. And ITC Global clients benefit from a more agile tool to create e-learning courses using this award-winning platform. Translating and localizing e-learning materials makes them easier to understand and more relevant, which has several benefits for

February 23, 2024 No Comments

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Did you know?

Where did that phrase come from?

If you’ve ever weighed the pros and cons of a situation, you’ve experienced a popular word phrase. The same can be said if you’ve ever bit off more than you could chew. While only a handful of phrases like this might come to mind, there are hundreds of them used commonly around the world each day. So, if you’ve ever wondered why birds of a feather flock together, you’ve come to the right place. (Spoiler alert: It’s because birds stick with their own kind; it was first used in the

November 13, 2019 No Comments

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Here’s What Happens When Words Have Too Many Meanings

If we’ve said it once, we’ve said it a thousand times: There’s more to translation than taking a word in one language, finding the meaning of that word in another language, and plugging it into a sentence. We recently looked at a list of words called homonyms, which are spelled the same and are pronounced the same, but have a totally different meanings. When taken out of context, they can produce quite the translation dilemma. But these are not the only words that can cause commotion when it comes to

November 6, 2019 No Comments

International development

Localization Takes Your Business to New Places

Did you know that 75% of non-English speakers won’t buy products from a business that doesn’t use their native tongue? As described in Medium, “The logic behind this is clear—you can’t buy what you can’t understand. And though in English-speaking countries we often have the assumption that everyone around the world speaks English, this, in fact, is not necessarily the case.” The Audience Matters to Your Business Your audience matters. What does your audience see when they view your website? Do they land on the home page and see words

October 29, 2019 No Comments

International development

Better Business Comes from Better Translation

A business that doesn’t have a longevity plan in place is a stagnant business. A business that wants to stick around for a generation or two (or more) needs to adjust and expand to larger audiences. The best way to do that? Translation. The best way to ensure good translation? A good language service provider. Translators Understand the Culture There are plenty of automated translation apps and technologies available today, but machine translation will only take you so far. An app can be good when you’re travelling and you want

October 23, 2019 No Comments

Tips & Advice

Benefits of Professional Medical Document Translation

There are many areas within the medical field that require accurate translation. The right words can provide the best care and treatment to patients around the world. The wrong words, however, can have a drastic impact on the treatment plan used to help a patient with healing. There are no do-overs in medical translation, making it essential to convey the meaning correctly the first time. Many Areas of Medical Translation Medical translation needs can vary. A sample of the areas that our translators have experience in include: Dentistry Pharmaceuticals Biotherapy

October 18, 2019 No Comments

Audiovisual

What Happens When Movie Titles Get Lost In Translation

Words can be funny, especially when it comes to translating them. What seems clear and rational in the native language can become funny, confusing or even embarrassing in the target language. This is what makes a translator’s job so important as they meticulously search for a way to keep a document, a text or even a title as close to the original meaning as possible. A Massive Mess of Movie Titles There are times, however, when translations can’t or don’t want to replicate the original. At the end of February,

October 12, 2019 No Comments

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Can Being Bilingual Stop You from Developing Dementia?

You may have heard the theory that learning another language can prevent your chances of getting Alzheimer’s disease or dementia as you get older, but is it true? Yes and no. Being bilingual might not keep you from facing cognitive decline, but it can delay its onset for a few more years. Losing Cognitive Abilities Dementia is a loss of cognitive abilities. One of the most common forms of dementia is Alzheimer’s disease. Contrary to popular belief, dementia is not a normal part of aging, though aging can bring about

September 12, 2019 No Comments

Did you know?

Words That Have Multiple Meanings Can Be Challenging

If you think that translation is easy, think again. Many people believe that it’s a simple matter of taking a word in one language, finding the meaning of that word in another language, and plugging it into a sentence. The truth is, it’s far from that simple. The Thorns of the English Language If you consider the English language to be a beautiful rose, you’ll see how certain words can resemble the thorns. Some of the trickiest words can seem to be so simple at first glance. Certain English language

September 5, 2019 No Comments