Blog - Page 14 of 31

Tips & Advice

Three Things That Translation Is Not

Not too long ago, people did not globe trot quite as often as they do today. Finding a well-known company from your country overseas was a rare treat because many companies had not yet extended their reach beyond their own front door. Globalization Has Made the World Smaller Today, globalization has made the world a smaller place. Anyone with the desire and means can travel to far flung regions. Businesses who once never ventured past their country’s borders can now be found in remote areas, catering to those who live

February 18, 2019 No Comments

Did you know?

Expressions of Love Shared Around the World

Every year, after the presents are opened, after the champagne corks are popped, many turn their eyes to Valentine’s Day. This is the day when people celebrate love and all of the sentiments that go with it. From the words to the traditions, nothing quite fills the heart like this February holiday. Unsavoury Holiday Origins Valentine’s Day began with rather unsavoury origins. In Roman times, males celebrated the feast of Lupercalia by sacrificing animals between February 13th and 15th, then whipping women with their hides. In the same era, “Emperor

February 14, 2019 No Comments

Audio and Video

Should You Choose Voiceover or Subtitles For Your Next Multimedia Project?

Nothing feels better than completing a media project that’s taken (what seems like) forever to finish. After all of the hard work you’ve put into creating a high-quality video for your website or YouTube channel, you want that content to be understood by your global audience. After all, if your customers don’t understand you, they’ll move on to someone who can be understood. Solidify Your Strategy Online video translation is a major component of a solid global marketing strategy. Consider these statistics taken from mindtouch: 72.4% of global consumers prefer

February 4, 2019 No Comments

Did you know?

Did I Hear That Right?

Some languages have words that sound very similar to amusing or naughty words used in the English language, but the spelling and meaning are completely different. Oxford Dictionaries believes that these words can sometimes be “a great source of amusement.” When travelling to different countries, try to gain your composure if anyone uses the following words in a sentence. Biche. In French, this is a sweet little doe. Prick. When in Sweden, this means a dot, a check, or a spot. Faca. Relax, it’s just the Portuguese work for knife.

February 1, 2019 No Comments

Translation

How Translation Can Affect the World’s Health

The healthcare industry has become bigger and more important than ever before. New viruses, illnesses, and conditions are cropping up each day. Keeping the world healthy and safe has become a major concern for medical professionals everywhere. For example, modern medicine has been challenged by issues such as antibiotic resistance in certain bacteria that have become a serious and urgent threat. Each year, approximately “2 million people get sick from a superbug…about 23,000 die,” according to WebMD. But what if there was a way to discover a cure today by

January 30, 2019 No Comments

International development

Building Your Team For Global Success

There’s never been a better time for businesses to step up to the plate and hit a home run. Technology has created a world where thoughts, ideas, and dreams have the potential to be realized and expressed. The way we now think and interact in business has changed vastly in the last decade, and those businesses that are ready to take advantage of globalization have but to reach out and do it. It Takes a Team When Katherine Keller says “our world has become a global village,” she expresses the

January 23, 2019 No Comments

Tips & Advice

How to Choose the Right Translation Company for Your Business

Business is good, and global expansion has made it even better. The world has gotten to know its far-flung neighbours as well as they know the country next-door. Big businesses can be found from America to New Zealand, and every country speaks the common language of building the economy. Has there ever been a time when the need for good translation has been so critical? What a Good Translator Should Provide Your business needs a translation company; that much you know. What you might not know is that there are

January 16, 2019 No Comments

Marketing & Communication

The Importance of Cultural Diversity in Marketing

Once upon a time, marketers catered to a particular crowd. Commercials and marketing campaigns were built upon the notion that all families contained a middle-class husband, wife, and two children living in a suburban area of the world. And they were white. Today’s Reality – Family and Culture Times have changed. Thankfully, most marketers have a realistic notion of what families look like today. There is no set definition of a family anymore; people from around the world are meeting on global dating sites and settling into different lives in

January 9, 2019 No Comments